The Power of Broke

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9781101903612
Quick Overview
John draws from his experience founding FUBU on a $40 budget and building it into a $6 billion brand, to show how being broke can force us to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required ...
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John draws from his experience founding FUBU on a $40 budget and building it into a $6 billion brand, to show how being broke can force us to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out. Drawing on stories from dozens of entrepreneurs who have bootstrapped their way to wealth, he shows how to leverage the power of broke to success.
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AuthorDaymond John
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